Businesses can expand more effectively by setting up a properly run
YouTube channel with regular content, but doing it right is as
crucial. Here are the detailed instructions.
1) Log into your Google account first.
To watch, share, create, and comment on YouTube content, you must have
a Google account. Visit youtube.com and select “Sign At” from the menu
in the top right. You will then be directed to a Google sign-in page.
- You’ll be asked to log in if you have a Google account.
- Make careful to choose the Google account you wish to be linked to the
YouTube channel if you have several Google accounts. - Click “Create Account” to sign up for a Google account if you don’t
already have one.
2) Utilize your Google account to create a new YouTube channel.
It’s time to establish a channel once your Google account is set up
and you are logged in. The user icon for you is on the top right.
Click it. This is a representation of both your Google and YouTube
accounts (as YouTube is owned by Google). When a drop-down menu
appears, select “Settings” from it.
You will then be sent to your account overview. Under “Your channel,”
click “Create a new channel.”
Your new channel name must be created first. We do advise that it
represents the brand the YouTube Channel will represent, but it can be
anything you like and need not be the same name you used to register
your Google account.
You might be prompted to confirm your account after entering the
channel name via voice call or text message. If that occurs, enter the
code you are given after selecting your option.
You’ll be directed to the dashboard for your channel once you’ve
authenticated your account. It’s time to begin customizing it now.
3) Access the page for Customize Channel.
We’ll start by going through the essential information regarding your
channel. “Customize channel” may be found on your channel dashboard.
You will then be sent to the channel customization page from there.
There are three tabs that you’ll see: “Layout,” “Branding,” and “Basic
details.” You can improve the viewer experience on your channel by
using these three tabs.
4) To make your channel more discoverable, include basic information.
To get started, select “Basic info.”
Here, you may add some basic details about your channel, such as the
language your videos are in, as well as a description to make it
easier for people to find you when they search for the kinds of films
you have available. These keywords may relate to your channel’s topic,
the issues it addresses, the individuals and goods highlighted, your
industry, and more.
You can also provide links to websites you want to promote to your
audience. These links will appear above your banner image as follows
(more on this later):
5) Add branding materials to your YouTube channel.
The aesthetics are a further component of customization for a new
YouTube channel in addition to the descriptive details you’ve added.
You can upload your profile photo, banner image, and video watermark
under the “Branding” page.
Profile Image
When a viewer is exploring video content on YouTube, a profile image
can be used to identify the video’s producer. On the play page, this
graphic will be displayed underneath YouTube videos as shown below.
YouTube suggests using a photo that is at least 98 pixels wide by 98
pixels high.
Banner Picture
Located at the top of your channel page, the banner picture is a
sizable banner that gives you a great opportunity to promote your
business to visitors. Using an image that is at least 2048 by 1152
pixels and 6MB or smaller is advised by YouTube.
YouTube Watermark
Each video you publish has the watermark visible at the bottom right
(see below). You should pick a 150 x 150-pixel logo that best
expresses who you are.
6) Tailor your more complex layout choices.
On the “Layout” tab, click.
From this point, you can define specifics about how you want your
content to be displayed on your channel’s page. You can choose to
highlight a certain video and set up special sections on your channel
page.
7) Include videos and search engine optimize them.
Click the “Create” button in the top-right corner and follow the
instructions to post your first video to YouTube.
Just getting started is channel discovery optimization. You should
optimize your videos for search once you start posting them so that
users can find them.
However, this goes beyond simply giving your movies precise,
understandable, and brief names, although it is crucial. We provide
some of the most crucial YouTube optimization tips below.
Title
One of the first things our eyes are pulled to when searching for
videos is the title. The title should not only be intriguing but also
succinct and easy to understand because it is frequently what prompts
the user to click to view your movie.
Description
This should not exceed 1,000 characters. Keep in mind that your
audience came to this page to watch a video, not to read a lengthy
description. Additionally, YouTube only shows the first two or three
lines of text, which equates to around 100 characters, so start the
description off strong.
Tags
Using tags not only informs viewers about the subject of your video,
but also aids YouTube in comprehending its context and substance. In
this approach, YouTube can group your video with related videos,
extending the audience for your material. But proceed with caution:
avoid using deceptive tags because they might increase your views,
just like you shouldn’t with your title. Google may even penalize you
for that.
Category
Another option to associate your video with related content on YouTube
is by selecting a category, but that may not be as easy as it sounds.
In order to “think about what is performing effectively for each
category” you’re considering, marketers are advised by YouTube’s
Creator Academy to respond to questions like:
- Who are the leading creators in this genre? What do they excel at and
what are they known for? - Exist any trends among the viewers of comparable channels within a
specific category? - Do the videos in a category have anything in common, such as
production quality, length, or format?
Conclusion: That’s it; you’ve now successfully made a YouTube channel
and learned how to make its material more discoverable.
EH
