In this article, we will be exploring five simple yet effective
strategies for attracting the type of clientele you want: those who
find your work interesting and rewarding enough to pay well for it.
They may even give you something in return—a testimonial or referral.
Imagine what it would be like to double your sales within the next few
months without having to spend anymore on marketing!
If traffic is something that bothers you, then this will be the most
important information ever read: we want to share with you what we
believe to be one of those single greatest secrets in all of business.
When used these strategies, traffic will never not even feel like an
The following are proven strategies that have been used in countless
industries, are responsible for generating billions of dollars worth
of sales and can build empires.
These techniques will help you to stand the test of time and outlast
any economic conditions.
Your competitors may be ready to crumble as you unleash these winning
strategies that will allow you to dominate your market and crush their
competition into a fine powder.
These methods are innovative, creative, and completely unfair but they
work really well if executed correctly.
Up Your Intimacy Level With Your Prospects With The Halo Method
If you’re looking to get the customers into your store, don’t just
offer them something “they might need down the line…maybe one day.”
There’s no point in putting it on a shelf if they’ll never take action
and go buy what they want.
You want to double your sales? You need to get a new level of intimacy
with your prospects and be inside their head, figuring out what keeps
them up at night or has them banging their head against the wall in
search of answers that they’re desperate for.
You want them to feel like it’s just the two of you having a
conversation over coffee (or an email) about how we can solve this one
thing together as partners and friends.
By knowing their problems, companies are able to better cater towards
customer needs. With this knowledge comes increased sales
opportunities and less wasted time on products that don’t suit
specific buyer’s tastes or desires.
And when you offer a solution to their number one problem. That’s when
the sales will start rolling in.
The only problem is that you can’t read your customer’s minds. How do
you get inside their heads and figure out what your customers are
It’s called the Halo strategy, and it’s like getting insider
information on your customers. It allows you to dig deep inside their
minds to figure out what they’re struggling with so you know how to
better cater for them and double your sales in the process.
So, how does the Halo strategy work?
The Halo strategy uses keywords and search phrases to guide your
customers towards the products they want. The first step is
determining which keyword or phrase you should use for each product,
make sure that it gives a clear definition of what the customer will
find within your site. Once this has been determined, you need to do
some detective work.
You should start your search with Google because it is the best place
for information retrieval.
Google’s search bar is a powerful tool for any business. When you type
a phrase into Google’s Search Bar, it displays related searches to
help you get an aggregate view of what your prospects are looking for
during their research process; this insight helps companies identify
problems real customers may be struggling with so they can then
provide relevant solutions.
Regrettably, the task of reading minds is an impossible one, but don’t
worry Answer The Public may be the next best thing!
Answer The Public is an online testing site where users can find out
how others feel on any topic, they’re curious about and then use this
information in order to create better marketing strategies for it.
This tool is the most valuable and secretive in marketing. It will
give you a deep understanding of what your customers are thinking,
which can be used to improve any sales strategy or plan.
Another great way to get inside your customers head, Industry forums
can help you do exactly that – you will see their questions about
problems they’re encountering which may give you great ideas on how
best to serve them better or even solve those pesky issues once and
It’s a good idea to explore different Facebook groups or pages around
your niche, and see what the conversations are like. People don’t hold
back on social media – people speak more openly about their problems
there, talking at length about them with other interested parties in
these communities that can help you find out things you never knew
Amazon reviews are a great way to get inside your customers’ heads and
find out the things they want, need, or would like you to offer.
Opinions vary when it comes to what people like and dislike about a
product. If you can pinpoint the missing link in your competitor’s
campaign, then that is all for the taking.
If you’re looking to double your sales with ease, then it’s time that
you start paying attention. By using the Halo strategy of figuring out
what people are asking about related to your products or services,
you’ll be able to understand their one hair-on-fire problem and craft
a solution for them accordingly.
The Larger Market Formula
The way to double your sales is by taking the larger market formula.
By using this, you are able to dramatically widen the amount of
prospects that will be interested in what you have to offer.
This puts yourself light years ahead of everyone else and allows for a
better chance at doubling your success!
It’s a two-step strategy.
The first step is to drive more traffic into your funnel, and if you
want to double sales, which we all do – no one wants anything less
than that in their business these days – then don’t rely on just
Google Adwords for driving this kind of volume through the rest of
your channels like SEO or affiliate marketing or Facebook Ads because
what happens when those sources are gone?
You’re left with not a single source at all and zero revenue!
The best way to put this is that you want a constant flow of leads,
and by maintaining multiple sources for traffic, the more chances you
have at securing new business.
It’s Not About You
Most businesses – and most of your competition – focus solely on the
3% who are interested in making a purchase right now. The biggest
problem is that these companies have no idea how to market their
products for people outside this small group, because they’re too busy
obsessing over themselves.
For marketers, it’s all about the “show and sell” approach. They
promote themselves to make their customers want more of what they have
– but in practice this strategy has its flaws.
Their marketing screams ‘Look at me!’ or ‘Buy! Buy! Buy!’ while
encouraging people to buy from them for a better life experience seems
like an idea that would work on paper; however, when executed poorly,
these tactics can backfire leaving unhappy customers who are no longer
interested in future purchases with your company.
The key to getting customers is showing them you can help. They don’t
care about how much better your products are or that they should buy
from you, it’s all about what benefits and values will the product
offer for THEM.
Sales are king, but when you’re in the digital age and everyone is
trying to make a sale, it’s also important not be pushy. That means
taking your time with potential customers instead of just shoving
buying messages down their throat.
This might seem obvious – no one likes being sold too! But by actually
helping them find what they need or want without pressuring them for
information like phone numbers or shipping address first (and yes, I
know that sounds counter intuitive) you can differentiate yourself
from all the competition while establishing yourselves as a business
dedicated to providing people with value at every turn.
We know that people are 10x more likely to buy when they feel like
they’re learning instead of feeling like you’re just trying to sell
So, take the time and invest in offering value with a lead magnet if
there is one available for your niche!
A Headline That Grabs Their Attention
“3 Explosive Ways This Chapter Will Make You A Better Lover”
For those looking to double their sales, the only copy that will work
is an impossible-to-ignore headline.
Copy strategy is key in the marketing process, and using every word to
convert customers can double sales.
What does it take to convince prospects and convert them into
The headline is the most important piece of copy on your landing page,
lead magnet or email. It’s what will make them decide if they want to
keep reading and give you a chance to sell something else!
Your headline should be informative, engaging and relevant. Your great
headlines should jump off the page to grab your audience’s attention
Your copy might be the best thing since sliced bread, but if it
doesn’t have a persuasive offer for your reader – you’re not going to
Your offer copy needs to build serious value for your audience; it
should be compelling enough for readers that they won’t even want to
think about not taking advantage of the offers.
The more compelling your offer, the higher conversion rates you’ll see
and as a result more money in your pocket!
It’s important to have a single focus in your copy if you want it to
be the platform for doubling sales. Don’t ask too many things of
people, otherwise they won’t get anything from what you’ve written and
will probably not even bother reading anymore.
Don’t make the mistake of stuffing your copy with too many actions.
Keep one thing in mind: less is more! When you have a single call to
action, it’s easier for them to do what matters most to both parties.
Every effort to better your copy will ultimately result in a healthier
bottom line. Even an incremental improvement can have dramatic effects
on the effectiveness of marketing campaigns and messaging, as well as
lead conversion rates.
Better headlines mean more readers are likely to convert into
customers; attention-grabbing offers ensure that they’re ready buy
from you right away; clear CTAs make it easy for them take advantage
of these benefits instantly with just one click – resulting in
increased sales numbers!
The Godfather Strategy: Make Them An Offer They Can’t Refuse
One of the worst mistakes that someone can do when they are trying to
market something is only focus on one specific kind of sale.
In a perfect world, all of your prospects would be ready to invest in
high-ticket items the minute they enter your funnel. But not every
customer is always fully prepared on day one for that kind of
investment and so you cannot write off these people. If you do, then
you’re throwing away an enormous potential audience – those who could
easily double sales!
You know that feeling when you want to do something but it’s not the
right time or place? You’re interested but hesitant.
The same goes for your customers who are looking at making a purchase
from your company, they might be really excited but not quite ready to
make a big purchase.
If the person is still deciding, maybe just offering one email course
would work well? This way it’s less commitment than an upfront
investment of $25 – $50 which may seem too big for someone who doesn’t
know how much effort goes into running a business
these days when everything needs to be updated daily via computer.
With The Godfather strategy—a trademarked name that refers to creating
offers at lower price points in order to quickly and cheaply increase
your customer base—you’ll get more people buying from you without
having any major losses like what might happen if you try selling
higher priced items.
Offers typically range from $1-$20, but we’ve found that offers in the
middle price point like $7 to $10 work best. A lower priced offer is
always going to be a major selling point for your customers and you
want them to buy into it- don’t present it as “cheap” or “bargain.”
You need WOW factor with these entry level products; an offering needs
significant value on top of its low cost so they’ll feel like they’re
getting great bang for their buck.
Conclusion: We’re not going to lie: doubling your sales isn’t easy. To
do it, you need a strategy that works for you and is willing to put in
the work necessary. But with our strategies in this article, we have
everything that’s needed to make the push happen!
You’ve been given the keys to success. It is up to you whether or not
you want it.
Ready to double your sales and take your business to the next level?
To write copy and headlines that convert Go Here Now!
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